The original Fender color chart, released in 1960, included fourteen chromatic offerings that played directly off the colors being used in the automotive industry, which made for a lot of beautiful photos of a Tele riding shotgun in a Bel-Air. Luckily, car companies were already doing the major legwork when it came to mixing fresh colors-and giving them fresh names.
Fender sensed the music changing, and though they had been offering custom color guitars at the buyer's request (for an extra 5% on the sale price), they knew it was time to standardize the vibrant vibes a color Telecaster or Stratocaster could bring to the world. Chevrolet, Ford, Cadillac, and other major car manufacturers aimed their attention beyond technological advancement to aesthetic advancement, and began offering brilliant custom colors still sought after by vintage car connoisseurs.īut hotrods came hand-in-hand with rock 'n roll, and rock 'n roll came hand-in-hand with electric guitars. You guessed it: cars and guitars.Īutomobiles had shifted from a utilitarian form of transportation to a central pillar of family life and individual identity. Endless reels of black and white battle film had, understandably, worn out their welcome, and the country was healing in the form of a post-war economic boom unrivaled in human history.Īs the page turned and a new era of American optimism began to dawn, two industries started thriving. The Second World Ward, a harrowing confrontation with the forces of darkness, had left its mark on the minds of mid-century citizens.
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